Sterling owned the Clips for well over a decade, happily printing money, but he decided he wanted respectability, too.

Players complained about the Sports Arena, so he moved to Staples Center.

Players complained that no free-agents were ever signed, so he overpaid for Mobley.

Players complained that the Clips didn't have a big-name coach, so he brought in Mike Dunleavy.

Players complained that there was too much turnover at coach, so he signed MD to a long contract.

Players complained about lack of a practice facility, so he sunk money into one, opening soon.

Players complained about the lack of a 1st rate point guard, so he drafted Shaun Livingston, traded for Sam Cassell, extended Sam, and then signed free agent Baron Davis.

Players complained about the Clippers being all about money, and Sterling went to the wall for Odom, Maggette, and Brand.

And now he finds out it's a business, after all.