If the Nike people are smart (which they probably are, they make cheap shoes and sell them for a lot to willing suckers like me), they will use the "alleged" Crawford-on-LeBron-dunk and make it into a commercial. This whole incident has gotten so much hype, the should milk it. Instead of making LeBron look like a total loser and crybaby, they could improve James' image by letting the world see (true or not) thar he doensn't take himself too seriously.
So lets hope for a LePoster-ad. With the Xavier basketball program getting a piece of the profit.