When I saw the full page ad in the LA Times over the weekend, featuring the same Blake Griffin under a spotlight photo which SP featured here a couple of weeks ago, with large type over it shouting "Blake Griffin Is Playing To Win", my first reaction was
This morning when a similar ad appeared picturing Baron Davis and with the same tag line, my reaction was "You've got to be kidding me. That's their ad campaign? Joe Blow is playing to win? Isn't every player in the NBA? Isn't that essentially the whole point? They're trying to win?
I find it stupefying that the Clippers apparently paid nice money to some slick advertising agency and the best they could come up with is "Rush out and buy a ticket folks, because by golly we're trying to win".
At least last year's tag line, "Play Loud", assumed they were trying to win but implied that they would do so in an exciting, thrilling matter. I guess after a 19 win season they decided to go back to basics and promise just to try to win. Later they can add style points.
I'm seriously wondering if the Clippers decided to save on the marketing budget and this new slogan is something they came up with in house. Maybe one of the ticket reps blurted it out trying to make a sale and they all thought it sounded good.
Hey Steve, why don't you send them over the list of suggestions for the lines the Clips Nation readers came up with a couple of weeks ago to replace the "none of the Brand" tag at the top of the blog. Any of those is easily more creative then this lame campaign of restating the obvious.