Apparently I wasn’t the only one who thought the Clipper’s “We’re Playing To Win” ad campaign was lame, as the team has now switched to the (slightly) more rousing “It’s Game Time.”
I still think they could do better. Personally, I think they ought to go edgy - play up the underdog angle, make being scruffy and unloved cool, cultivate an identity as the anti-matter to the upscale and snooty Laker atmosphere. Avis worked wonders when they proclaimed Hertz was Number One but they tried harder. I think something similar would work for the Clippers. Screw everyone else, we're having a blast here (of course it would help if the team would win once in a while) - and if your missing you're missing something.
With that in mind and nothing better to do than goof around with Photoshop Elements for a couple of hours, I decided to throw together some fantasy Clipper ads. Couldn’t decide BG artwork I liked better, so I’m posting both. With apologies to Citizen Hip2Clip, I have borrowed your ID to use as the tag line: It’s Now Hip To Clip.