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The Daily Clipper — Be Relentless

Featuring the Clippers' campaign to be relentless, Doc cutting family time short, and Ballmer being the best owner.

Ethan Miller

Doc skips on vacation time for the Clippers and their needs.

Clippers' Doc Rivers passes on summer break, works into the season — LA Times

The Los Angeles Clippers announced a new advertising campaign for the 2014-15 season entitled "Be Relentless" created by new agency partner RPA, headquartered in Santa Monica, CA. The multi-media campaign launched today with print advertisements and a 60-second television spot that premiered during TNT’s nationally televised doubleheader on the Opening Night of the NBA season.


"We are absolutely committed to developing the Clippers into not only one of the top teams on the court, but also one of the best organizations in professional sports," Mr. Ballmer, who officially became the owner in August, said in a statement. "We are relentless in pursuit of our goals, and believe this campaign captures the essence of what it means to be a Clipper."

LA Clippers New Campaign | CMO Strategy — Advertising Age

Clippers coach Doc Rivers wants his team to be proud of winning back-to-back division titles but said he looks forward to taking them down and putting up a "real banner" next year.

Los Angeles Clippers won't hang division title banners at Staples Center — ESPN Los Angeles

New Clippers owner Steve Ballmer vowed to enhance the fan experience at Staples Center and he has teamed with Second Spectrum, a start-up tech company that provides the Clippers and six other NBA teams with analytical data generated by its proprietary software system.

Steve Ballmer's Clippers will use technology to let fans call shots — LA Times

Former Microsoft CEO Steve Ballmer ended the WSJD Live conference with a burst of energy in a talk with Wall Street Journal reporter Monica Langley about his post-Microsoft life. He was boisterous and enthusiastic during the entire interview, especially when talking about the LA Clippers

Steve Ballmer still invested in Microsoft, more invested in the Clippers

The voice of the Los Angeles Clippers, Ralph Lawler, joined The Home Team this morning to talk about the intense practices Doc Rivers has been holding to get his team ready for Thursday's game against the Oklahoma City Thunder.

Lawler: Rivers is working Clippers hard to prepare for season — The Beast 980

The Clippers' Credo — What the plans are for this season.

Here's the Clippers Credo — Orange County Register

Since when is being a bad CEO (questionable) considered "evil"? Los Angeles Clippers: Steve Ballmer is the newest (and with a net worth of $22.5 billion, richest) addition to the owners' club. He forked over $2 billion in pocket change this year to rescue the Clippers from Donald Sterling. He's fresh off a 14-year tenure as Microsoft's CEO, abruptly quitting after years of internal and external criticism of his leadership. To be fair, he did preside over a very rough patch for the company — losing billions, getting beat by Apple, and overseeing the flop of the Zune. Forbes even called him the "worst CEO of a large publicly traded American company… without a doubt." The famously exuberant BasketBallmer is now looking to rebound with the resurgent Clips — but not before banning Apple products from the locker room.

The Mother Jones Guide to Evil NBA Owners — Mother Jones

Cleveland writer predicts the Cavs and Clippers to make it to the Finals; Cavs to fall to the Clippers.

Cleveland Cavaliers will make the Finals and lose to Los Angeles Clippers — Terry Pluto's 2014-15 NBA predictions

As always, I leave you with a question: How do you feel with Steve Ballmers' ethics towards the team?